GHC recognizes that accurate and timely public health information is an important part of helping people to take care of their health needs and avoid risks. However, information alone is rarely enough for people to change health behaviors. In order for genuine change to occur, we must go beyond standard information and messaging to provide an authentic framework of support.
At GHC, we take the time to discover why people do what they do and then provide guidance in creating community-owned solutions. Using narrative (story-based) approaches to engage people in structured reflection on behavior, GHC works with small groups to translate motivation into concrete action.
While traditional public health campaigns and health communication approaches have an important role to play, GHC believes that both informational and behavioral interventions are required to improve individual and public health.
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